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Website SEO is becoming more and more competitive, even in local niches. You need to know the actions to take to rank above your competition in Google. In this video, I do an SEO audit for a local website, and give advice on each of the 12 steps of how he could improve his On-Page website SEO.
Hopefully this can be a helpful resource for you to help you with your own local On-Page SEO for your website. I have used these methods to rank #1 for my business in my city, and it has proven to keep new customers coming to our business every day.
Below are the times for each of the SEO strategies in the videos so you can easily reference each topic.
4:13 – SEO Title & Description
It is really important that you incorporate your main keywords in the title and description of your pages. Your home page needs to have your main keyword at the beginning of the title. Also use your description to catch the attention of users searching Google so they will click on your website. But don’t overdo it. Keyword stuffing is not a good thing, and Google WILL penalize you if you aren’t being natural with your website Title and descriptions. For WordPress websites, we recommend using the Yoast SEO plugin to help with some of these on page SEO actions: https://wordpress.org/plugins/wordpress-seo/
11:13 – Adding an XML Sitemap to the Google Search Console
Adding an XML Sitemap really helps put you on the map. It helps Google index your pages, and will give you feedback (using the Google Search Console) on how your website is ranking and if there are any errors that need to be fixed. The Yoast SEO plugin for WordPress can also make it easy to add an XML Sitemap to your website.
15:56 – Connecting Social Properties
Google likes to understand the relationship between properties. That is why it is important to have social profiles that are connected to your website. This will let Google know that the posts on that social profile are connected to the information on your website. And getting lots of social engagement on those properties will definitely help your website rank because Google will understand the connection and see that your content is valuable to users. There is a spot in the Yoast SEO plugin to link your social properties.
19:02 – Page and Post Content
Quality content is a very important ranking factor for your website. It is important to create blog posts around your website pages, and then link those posts to the pages. This will give more authority to your pages which will help your site rank higher in the SERPs. I recommend at least 500 words of quality content on each page and post, but you are going to knock it out of the park if your pages and posts are over 1000 words. But remember, the content really needs to be worth reading.
24:56 – Backlinks
Inbound backlinks are more of an off page SEO topic. But interlinking between pages and posts can pass link juice around, and keep your bounce rate lower on your site, keeping users engaged more on your website which is a great thing for your SEO rankings.
28:43 – Optimize Images
Chances are pretty high that your competition has done nothing to optimize the images on their website. I encourage people to reduce file size so that the image loads quickly. In addition, it is important to give your image an Alt Tag, and Exif description. I like to go the extra mile and Geo Tag my images for local businesses so that it makes it clear to Google the city you are doing business in.
33:30 – Social Sharing
Social signals are very important for your website. We want more people to like and share your content. This is why it is important to create quality content. Getting people to share your content tells Google that it is important, and your website will climb in the SERPs as a result.
36:38 – Page Load Speed
Google rewards websites that load fast. If your site takes forever to load, your bounce rate will be high, and your rankings will drop. If your site load speed is fast, it benefits the end user, and Google is all about rewarding user experience.
39:03 – Structured data & Schema Markup
44:11 – Schema Case Study
Structured data on your site is a very important ranking factor; particularly for local businesses. I perform a quick case study in this video to show the importance of Schema markup on a website. The results are conclusive that implementing Schema on your website will improve your ranking.